Shoppers across the nation are up in arms as Woolies, a major supermarket chain, has made a controversial decision that affects families enrolled in their Everyday Rewards program. The uproar began when Woolworths announced that they would be discontinuing the 10% discount previously available at their subsidiary, Big W.
The sudden removal of this discount has left many customers feeling betrayed and undervalued. One disgruntled shopper took to social media to express their frustration, stating, “
This is ridiculous. It’s my second year paying for this service … this current subscription year has been terrible.
” The sentiment was echoed by numerous others who felt similarly let down by the abrupt change.
In response to the public outcry, some consumers have threatened to cancel their Everyday Rewards memberships altogether. A former subscriber lamented, “
Yeah, I’ve just cancelled my subscription. Second reduction in benefits in a year without reduction in cost/replacement of benefit.
” This wave of cancellations poses a significant challenge for Woolies as they strive to retain customer loyalty.
The impact of this decision extends beyond individual shoppers; families who heavily rely on discounts during holiday seasons will now face increased financial strain. With budgets already stretched thin, the loss of the Big W discount could have far-reaching consequences for many households.
To shed light on their rationale behind the move, an Everyday Rewards spokesperson emphasized Big W’s commitment to providing affordable products to customers. They explained that by eliminating the monthly 10% discount, Big W aims to focus on offering competitive prices across its range. However, it remains to be seen whether this strategy will resonate with disillusioned shoppers seeking immediate savings.
Despite the backlash, Woolworths remains steadfast in its efforts to enhance the value proposition for Everyday Extra members. In place of the discontinued discount, subscribers can look forward to exclusive monthly deals at Big W and ongoing opportunities for savings through the revamped program.
Looking ahead, consumer reactions and market trends will ultimately determine how successful Woolworths’ recalibrated rewards program will be in retaining customer satisfaction amidst evolving shopping preferences and expectations.
