After securing a whopping $38 million in Series B funding, Tracksuit is poised to revolutionize the world of brand tracking. The startup, founded by Connor Archbold and Matthew Herbert back in 2021, has been making significant strides in the industry.
The recent round of funding, spearheaded by VMG Partners along with support from existing investors like Blackbird and Icehouse Ventures, marks a pivotal moment for Tracksuit as it sets its sights on expanding its footprint across the US, Europe, and Asia.
Connor Archbold, now leading the company as CEO, expressed his vision for Tracksuit’s future.
“Historically, brand tracking has been expensive, outdated, and inaccessible,”
he noted.
“We built Tracksuit to change that, giving teams a simple, affordable, and always-on way to measure brand performance.”
With an ambitious goal of doubling its current portfolio of over 10,000 tracked brands by the end of 2025, Tracksuit is on a mission to democratize access to critical brand health metrics such as awareness and perception on a global scale.
Sam Shapiro from VMG Partners highlighted the significance of Tracksuit’s approach:
“Tracksuit solves one of the hardest problems in marketing — quantifying brand performance in a clear, continuous, and cost-effective way.”
One of Tracksuit’s early adopters, Movember’s global insights director Tony Clement shared how the platform has transformed their strategy:
“Tracksuit’s brand health data plays a major role in us understanding our position as a culture-powered charity across six key markets.”
This testimonial underscores the profound impact that Tracksuit is having on organizations seeking deeper insights into their brand positioning.
As part of its expansion strategy fueled by the latest funding injection, Tracksuit aims to enhance its AI capabilities to deliver more actionable insights to customers. The move underscores their commitment to innovation and customer-centricity in an ever-evolving market landscape.
With plans to grow its team from 150 staff members spread across Sydney, Auckland, New York and London with additional hires planned for the future year ahead; it’s clear that Tracksuit is not only investing in technology but also in talent to drive sustained growth.
In conclusion,
the infusion of $38 million places
Tracksuits at forefront
of modernizing
brand tracking,
ushering
new era
insights.
Expanding globally,
forge strategic alliances,
company poised
transforming how brands monitor their performance.
Exciting times ahead!
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