Australia’s Greens and Canada’s NDP suffered a blow in recent elections due to performance politics.
They, like tragic heroes, underestimated the power of traditional campaigning methods in a digital age.
Their reliance on social media virality backfired when voters opted for substance over style, leading to unexpected defeats at the ballot box..
The rise of performance politics, driven by flashy online campaigns and viral moments, has been a growing trend globally, including in Africa.
Leaders are increasingly pressured to prioritize optics and engagement over policy substance, often at the expense of tangible governance outcomes.
This shift has reshaped the political landscape, challenging traditional parties to adapt or risk irrelevance..
The challenges faced by Australia’s Greens and Canada’s NDP serve as a cautionary tale for African political parties navigating the complexities of modern campaigning.
As the continent grapples with its own political evolution, the need for a balanced approach that combines online presence with real-world impact becomes increasingly evident.
African leaders must learn from the mistakes of their international counterparts to effectively engage with voters and deliver on promises..
Moving forward, the repercussions of performance politics on governance and democracy in Africa remain to be seen.
While social media can be a powerful tool for mobilization and awareness, the focus must shift towards accountability and results.
The experiences of Australia and Canada underscore the importance of maintaining a healthy balance between online visibility and tangible achievements to secure long-term political success in an evolving landscape..
